Context:

Celebrating its 10th anniversary, Apple Music is inaugurating Apple Music Studios in Culver City, a 15,000-square-foot space designed to foster creativity and deeper connections between artists and fans. The studio boasts advanced radio facilities ready for spatial audio and surprise performances, alongside a large soundstage for varied events. Located in a hub of entertainment alongside companies like Sony Music and Amazon, the studio embodies a bold step into the future of music and storytelling. Global creative director Zane Lowe highlights the studio's potential to captivate audiences and broaden musical experiences. The Culver City studio will be the flagship of Apple's global creative network, with future expansions planned for New York and London, enhancing its production venues in major cities worldwide.

Dive Deeper:

• Apple Music is celebrating its 10th anniversary with the launch of Apple Music Studios in Culver City, designed as a creative playground for artists and fans. The facility features state-of-the-art radio studios optimized for spatial audio and dynamic interactions, as well as a spacious soundstage for diverse events.

• The studio is strategically located in Culver City, amid other entertainment giants like Sony Music and Amazon, signaling Apple's commitment to pioneering the future of music and storytelling. The building itself is a distinctive structure designed by renowned architect Eric Owen Moss.

• Zane Lowe, Apple Music's global creative director, emphasizes the studio's role in creating unique musical moments that captivate fans and offer a break from their usual listening habits. A weeklong celebration of Apple Music's anniversary, led by Lowe and Ebro Darden, will spotlight the service's evolution.

• Apple Music Studios will serve as the flagship for a planned global network of creative hubs, with additional studios to open in New York and London. These locations will complement existing Apple Music production spaces in cities like Tokyo, Berlin, Paris, and Nashville.

• The studio is equipped with facilities to support a wide range of creative activities, including a photo and social media lab, an edit suite, and a green room for content creation. Private isolation booths will cater to songwriting, podcasting, and intimate interviews, fostering a creative sanctuary for artists.

• Curated images and artwork throughout the studio will celebrate iconic moments from Apple Music's history, enhancing the inspirational environment for creators. Oliver Schusser, vice president of Apple Music and Beats, underscores the studio's role in providing a platform for diverse creators, from photographers to musicians.

• The launch of Apple Music Studios marks a significant milestone in Apple's strategy to expand its influence in the music industry, offering artists and creators unparalleled opportunities to produce and share content that resonates with global audiences.