Context:

Cooper Koch, a 28-year-old actor known for 'Monsters: The Lyle and Erik Menendez Story,' stars in a new Calvin Klein campaign, showcasing the brand's signature denim and Icon Cotton Stretch underwear. The campaign, shot by acclaimed photographer Mert Alas, launched globally on May 13, 2025, on Calvin Klein's official website and social media platforms. It embodies Calvin Klein's legacy of confidence and sensuality, capturing the warmth and ease of summer through fresh seasonal looks. Cooper Koch's appearance in the campaign is complemented by his recent public display of affection with boyfriend Stuart McClave on a red carpet. The campaign is part of a broader strategy that includes potential affiliate marketing through product links on the site.

Dive Deeper:

• Cooper Koch is featured in a Calvin Klein campaign, highlighting the brand's denim and new Icon Cotton Stretch underwear, as well as baggy jeans paired with a classic tank and denim shirt.

• The campaign was shot and directed by Mert Alas, a photographer known for capturing fashion with a strong sense of narrative and style.

• Launching globally on May 13, 2025, the campaign is available on Calvin Klein's website and social media, aiming to reach a wide audience with its seasonal collection.

• The shoot is described by Calvin Klein as representing the brand's enduring legacy of confidence and sensuality, aligning with the summer's warmth and relaxed vibe.

• Cooper Koch has recently been in the public eye not only for this campaign but also for attending a red carpet event with his boyfriend, Stuart McClave, where they were seen sharing a moment of affection.

• The campaign's release strategy includes leveraging social media and potential affiliate marketing, where the site may earn a commission on purchases made through linked products.

• This campaign is part of Calvin Klein's effort to maintain its iconic status in the fashion industry by continually engaging with fresh and relevant imagery and personalities.

• Cooper Koch is heating things up for summer!

• The 28-year-old Monsters: The Lyle and Erik Menendez Story actor stars in a new Calvin Klein campaign, showing off the brand’s signature denim and new Icon Cotton Stretch underwear.

• He also wears this season’s Baggy Jean, styled with the Cotton Classic Tank and Classic Denim Shirt. The campaign was shot and directed by acclaimed photographer Mert Alas.

• Keep reading to find out more…

• The campaign launches globally Tuesday (May 13) on the brand’s official website, along with content coming out on the brand’s social channels throughout the week.

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