Lando Norris, a 25-year-old McLaren Formula 1 driver, appeared at a Ralph Lauren Polo Red event at Macy's in North Miami to promote their fragrance and interact with fans. Sporting a black and red ensemble, Norris engaged with the audience through activities like driving a simulator and participating in a Q&A with influencer Madeleine White, describing the fragrance using words such as 'focus', 'determination', and 'confidence'. He shared his personal fragrance routine, applying four to five spritzes strategically on his neck, body, and wrist. As the face of the Polo Red campaign, Norris expressed that the fragrance embodies the adrenaline and excitement he feels before a race. He is set to compete in both the sprint and main races at the upcoming 2025 Formula 1 Miami Grand Prix, where he celebrated his first F1 victory the previous year.

Lando Norris attended a promotional event for Ralph Lauren Polo Red at Macy's in North Miami, where he interacted with fans and showcased his connection to the brand by aligning his attire with the event's black and red theme.

During the event, Norris took part in a simulator race and a Q&A session with influencer Madeleine White, where he described the Polo Red fragrance as embodying 'focus', 'determination', and 'confidence'.

He shared his personal application routine for the fragrance, revealing he uses four to five spritzes, distributing them on his neck, body, and wrist.

Norris was announced as the face of the Polo Red campaign in October, which is inspired by his style and passion for speed, reflecting the emotions and adrenaline of racing.

Norris will participate in both the sprint race and the main race at the 2025 Formula 1 Crypto.com Miami Grand Prix, an event where he achieved his first F1 victory the previous year.

Ralph Lauren's Polo Red campaign is designed to capture the essence of the pre-race moment, aligning with Norris's racing ethos and adding a personal touch to the fragrance's marketing efforts.

The event serves as a promotional platform for Ralph Lauren Fragrances, offering fans the opportunity to purchase Polo Red through Macy's and Ralph Lauren's websites, with potential affiliate links providing commission for sales.

Lando Norris stopped by the Macy’s Aventura for a Ralph Lauren Polo Red event on Wednesday (April 29) in North Miami, Florida.

The 25-year-old McLaren Formula 1 driver matched the theme in black and red as he made an appearance to promote the fragrance and meet up with some fans ahead of the upcoming grand prix this weekend.

During the event, in addition to meet fans and creators, Lando drove in a simulator and took part in a Q&A with influencer Madeleine White.

When asked to describe the fragrance in three words, Lando told Madeleine, “Focus, determination and confidence.”

She also asked him how many spritzes of the fragrance he uses, and he shared, “I’m like a four, five. I probably got like two, three [on the] neck, one body and then one wrist.”

If you didn’t know, Lando was announced as the face of the latest Polo Red campaign back in October, and it was inspired by his style and passion for speed.

“It’s been an honor to partner with Ralph Lauren Fragrances on a campaign that reflects how I feel when I race,” he said at the time. “Polo Red feels like the moment just before a race, when my helmet goes on, the adrenaline kicks in, and it’s time to go.”

You can purchase your own bottle of Ralph Lauren Polo Red to smell just like Lando at Macys.com or at RalphLaurenFragrances.com!

Coming up this weekend, Lando will take part in the sprint race and the main race at the 2025 Formula 1 Crypto.com Miami Grand Prix (Sunday, May 4). Last year, Lando actually won his first ever F1 race at the Miami Grand Prix!

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