Lando Norris is featured in TUMI's 'Uncompromisingly Light' campaign for their new 19 Degree Lite luggage collection, shot in the picturesque setting of Lake Cuomo, Italy. Directed by Keane Pearce Shaw and photographed by Emma Panchot at Villa Erba, the campaign showcases the ease of traveling with TUMI's lightweight luggage. The collection includes a variety of packing cases and carry-ons in core and seasonal colors, accompanied by backpacks from different TUMI collections. During the Miami Grand Prix weekend, Norris achieved a Sprint win and secured a P2 qualifying position for the main race. The campaign's release coincided with the 2025 Formula 1 Crypto.com Miami Grand Prix, further highlighting Norris's dual role as a racing driver and brand ambassador.

Lando Norris stars in TUMI's new campaign, 'Uncompromisingly Light', promoting the 19 Degree Lite luggage collection, photographed in the scenic Lake Cuomo, Italy.

The campaign was directed by Keane Pearce Shaw with photography by Emma Panchot, utilizing the elegant backdrop of Villa Erba to highlight the luxurious yet practical design of TUMI's luggage.

TUMI's 19 Degree Lite collection features two packing cases and two carry-ons, available in core colors like Blush, Titanium Grey, and Black Graphite, along with seasonal colors Amber and Cobalt.

In addition to the luggage, the campaign includes backpacks from TUMI's Turin, Harrison, and Alpha Bravo collections, emphasizing versatility and style for travelers.

Lando Norris's involvement with TUMI coincided with his participation in the 2025 Formula 1 Crypto.com Miami Grand Prix, where he secured a notable Sprint win and qualified P2 for the main race.

Norris's statement reflects a personal connection to the brand, describing his experience in Lake Cuomo with TUMI's products as memorable and effortless.

The collaboration with TUMI highlights Norris's dual role as an accomplished F1 driver and a lifestyle icon, bridging the worlds of high-speed racing and luxury travel.

Lando Norris poses with a customized backpack starring in a new campaign for TUMI!

The 25-year-old’s “Uncompromisingly Light” campaign shoot for the brand’s new 19 Degree Lite luggage was unveiled right before the 2025 Formula 1 Crypto.com Miami Grand Prix.

The McLaren driver’s campaign was shot in Lake Cuomo, Italy, with direction by Keane Pearce Shaw and photography by Emma Panchot, at the Villa Erba.

“Working and traveling with TUMI is always incredible, and this campaign made my first trip to Lake Como unforgettable,” Lando shared in a statement. “Exploring the beautiful landscape was effortless with19 Degree Lite by my side—it’s an experience I won’t soon forget.”

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The 19 Degree Lite collection comes in two packing cases: the Extended Trip 4 Wheeled Packing Case and the Short Trip 4 Wheeled Packing Case, plus two carry-ons: the International 4 Wheeled Carry-On and the Continental 4 Wheeled Carry-on.

They all come in the core colors – Blush, Titanium Grey and Black Graphite, as well as seasonal colors Amber and Cobalt.

Also featured in Lando‘s campaign are backpacks from the Turin, Harrison and Alpha Bravo collections!

At the Miami Grand Prix weekend, Lando picked up the Sprint win, and he qualified P2 for the main race on Sunday (May 4).

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