Context:

Snoop Dogg has become a co-owner and investor in the Welsh soccer club Swansea, a former Premier League team now in the English second division. The financial details of this investment were not disclosed, but the announcement highlights another Welsh team following the notable journey of Wrexham. Snoop Dogg expressed a personal connection to the club and the area, appreciating its working-class roots and underdog spirit, which resonate with his own identity. He has also been involved in promoting the team, such as launching their 2025-26 home shirt. The club's ownership group sees this as a new opportunity to enhance Swansea City's reach and profile, similar to the recent involvement of Luka Modric, who joined the ownership group in April after signing with AC Milan from Real Madrid.

Dive Deeper:

• Snoop Dogg has become a co-owner and investor in Swansea, a soccer club in the Welsh city that competes in the English second division. While the exact financial terms of his involvement were not revealed, this move brings attention to another Welsh team after the success story of Wrexham.

• Snoop Dogg, an American rapper and entertainment icon, expressed a deep appreciation for the club's history and the community's working-class spirit, which he feels aligns with his own values and identity as an underdog.

• With a massive social media following, Snoop Dogg has actively promoted Swansea, including participating in the launch of their 2025-26 home shirt, contributing to boosting the club's visibility.

• The ownership group of Swansea views Snoop Dogg's involvement as a significant step in enhancing the club's international reach and profile, echoing the sentiment with a nod to Snoop's music by referring to this as the 'next episode' for the club.

• In April, Luka Modric, a renowned soccer player who recently transitioned from Real Madrid to AC Milan, also joined Swansea's ownership group, indicating a trend of notable figures investing in the club's future.