Context:

The Food and Drug Administration (F.D.A.) has approved Juul e-cigarettes for the U.S. market, resolving a prolonged dispute with regulators concerned about the company's role in the youth vaping epidemic. Juul had to demonstrate that its products serve public health interests, partly by showing that they helped two million adults quit smoking. While the F.D.A. authorized menthol and tobacco flavors, it emphasized that the products are not safe, stressing the need for strict compliance to prevent youth exposure. Despite the approval, criticism remains, notably from Senator Dick Durbin, who accused Juul of misleading the public about the dangers of its products. The e-cigarette market has evolved significantly, with a notable decline in teen vaping since Juul ceased selling certain flavored vapes, although unauthorized flavored products from China continue to be popular among youths.

Dive Deeper:

• The F.D.A. authorized Juul e-cigarettes following a lengthy standoff, requiring the company to prove their products were beneficial for public health, particularly by aiding adults in quitting traditional cigarettes.

• Juul received approval for both its e-cigarette system and menthol- and tobacco-flavored cartridges, although these are not deemed entirely safe, and the F.D.A. will closely monitor the company's adherence to rules limiting youth exposure.

• Despite the F.D.A.'s approval, criticism persists, particularly from Senator Dick Durbin, who argued that Juul contributed to a youth vaping crisis and misrepresented the risks associated with their products.

• The e-cigarette market has transformed since Juul sought F.D.A. authorization in 2020, with a significant reduction in teen vaping rates largely due to the cessation of certain flavored vape sales by major U.S. companies.

• Juul settled approximately 5,000 lawsuits for $1.7 billion in 2022, addressing allegations that it marketed its products to minors, a claim the company has consistently denied.

• The F.D.A. plans to take aggressive measures against unauthorized e-cigarettes from China that appeal to young consumers, including those with flavors like sour candy and grape crush.

• Juul's CEO, K.C. Crosthwaite, emphasized the company's commitment to a regulated market with products manufactured in F.D.A.-inspected facilities and sold responsibly.