Context:

Apple’s 2025 Environmental Progress Report highlights momentum toward its 2030 climate goals, with about 30% of shipped products containing recycled materials and notable advances in packaging, materials, and energy use. The MacBook Neo stands out for its high recycled content and low carbon footprint, while all fiber-based packaging is now plastic-free. The company aims to reach carbon neutrality across its value chain by 2030, driven by extensive emissions reductions to date and the use of renewable electricity, though some hard-to-eliminate areas rely on offsets. The report frames these milestones as a foundation for continued innovation and intensified action against climate risks. The path forward emphasizes expanding recycled-content innovations, supply-chain changes, and accountability for remaining emissions.

Dive Deeper:

• The company reports a record share of its products contains recycled content, signaling a broad shift in material sourcing across its lineup.

• Greenhouse gas emissions have fallen by 60% versus the 2015 baseline, reflecting substantial progress in operations, energy use, and efficiency.

• Apple uses 100% recycled cobalt in its batteries and 100% recycled rare-earth elements in its magnets, underscoring material-circle ambitions.

• The MacBook Neo is highlighted as the flagship for recycled content and lower carbon footprint, and described as highly repairable relative to prior models.

• All fiber-based packaging is now plastic-free, representing a comprehensive reduction in plastic use across packaging materials.

• Apple targets carbon neutrality across its entire value chain by 2030, with plans to switch the value chain to clean electricity and address remaining hard-to-eliminate emissions through offsets.

• Offsets currently support projects in Guatemala and China to compensate for unavoidable travel-related emissions, illustrating a pragmatic approach to near-term constraint handling.