Exclusive -- After Impressive $1 Million Monday Box Office Haul, Amazon MGM Expanding 'Melania' into 200 More Theaters
Context:
Following a remarkable $1 million box office haul on Monday, the documentary 'Melania,' directed by Brett Ratner, is set to expand into 200 additional theaters, reflecting strong grassroots support during its opening weekend. The film achieved a cumulative opening weekend of over $7 million, marking the highest debut for a documentary in a decade and surpassing the total earnings of several 2025 Academy Award-nominated films. Producer Marc Beckman highlighted Melania Trump's leadership in crafting a quality film, despite mixed critical reviews, as evidenced by a stark contrast between its 6% critics score and a 99% audience score. The expansion aims to capitalize on the film's unexpected success in various markets. Looking ahead, Amazon MGM is optimistic about further growing the film's audience across the nation.
Dive Deeper:
During its opening weekend, 'Melania' earned $2,861,818 on Friday, $2,303,524 on Saturday, and $1,996,263 on Sunday, totaling over $7 million.
The documentary's $7 million opening is noted as the best debut for a documentary film in 10 years, and it has outperformed five 2025 films nominated for this year's Academy Awards.
The film's expansion will increase its theater count to nearly 2,000 across the U.S., targeting both conservative and liberal markets, including cities like Dallas, Orlando, Washington D.C., and New York City.
Producer Marc Beckman emphasized that the film's performance is a testament to Melania Trump's vision and effort, positioning it as a quality product for the American public.
Director Brett Ratner credited Melania Trump for the film's cinematic ambition and theatrical release, which is rare for documentaries, traditionally relegated to streaming services.
Despite facing criticism from entertainment media, the film boasts a 99% audience score on Rotten Tomatoes, indicating strong public support.
The film premiered at The Trump Kennedy Center on January 29, 2026, generating significant media attention and discussion surrounding its content and reception.