Context:

A Hart Research/TelevisaUnivision poll shared with Axios shows Democrats regaining momentum with Latino voters in key 2026 House battlegrounds, reversing some of the 2024 gains that aided a large Republican coalition. The survey highlights substantial shifts in several states, including Texas and Florida, where Latino voters moved toward Democrats in multiple districts. Nationally, Democrats hold a notable edge in Spanish-language media audiences and on issues like lowering prices, while sensitivity to immigration and inflation remains a factor. The findings underscore the continuing importance of Latino outreach and media strategy for competitive races, with an eye toward how economic and immigration narratives shape votes in the near term.

Dive Deeper:

• The poll finds Democrats expanding their lead among Latino voters in competitive House districts in 2026, reversing earlier Trump gains from 2024 and signaling a sustained engagement with Spanish-language media to influence voting behavior. In this sample, Latinos in Spanish-language media households show a 14-point Democratic edge on the generic ballot, contrasting with a 1-point Trump advantage in the same group's 2024 self-reported vote.

• In Texas, where three swing districts include a border-area race, Latino voters shifted significantly toward Democrats, moving away from the 2024 alignment that benefited Republicans in these districts. Florida likewise shows a dramatic swing in two swing districts, with Latinos moving from Trump +1 to Democrat +13 within the same timeframe.

• The poll notes a broader Democratic advantage on economic and price-related concerns, with a 62% trust gap favoring Democrats to lower prices over Republicans. Voter sentiment toward governing on immigration remains unfavorable toward the Republican side, reflected in ongoing concerns about enforcement and deportations.

• Overall attitudes toward the incumbent president show sizable disapproval on job performance (63%) and the handling of prices (65%), indicating persistent headwinds for the administration despite gains among Latino voters in specific districts. The data also indicate a notable shift in Latino independents, who view ICE unfavorably at about 64%.

• Experts caution that engagement remains highly dependent on Spanish-language media and tailored outreach, as the electorate’s composition and issue priorities in 2026 could sustain or alter these trends depending on economic conditions and immigration policy messaging.