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Fish and chips for four? That’ll be more than £45, please

The Times's profile
Original Story by The Times
August 22, 2026
Fish and chips for four? That’ll be more than £45, please

Context:

Prices for a family-sized fish and chips have surged by nearly 65% since 2021, reflecting broader pressures on the sector. The rise is driven by dwindling fish stocks from overfishing and disrupted supply chains due to sanctions on Russian imports, with coastal shops hit hardest. Regional patterns show steeper increases in seaside towns, and some venues in London exceed £45 for the meal. Industry bodies urge government support to keep the dish affordable, while officials say options are being explored; consumers are advised to compare prices and consider alternatives as the situation unfolds.

Dive Deeper:

  • The Sunday Times analysis tracks the average price of a family-sized fish and chips from 2021 to 2026, documenting a rise to around £45.50 on average.

  • Contributing factors include overfishing leading to lower fish stocks and sanctions against Russian imports that have disrupted supply chains and increased costs.

  • Coastal areas report steeper price increases, with seaside towns bearing the brunt due to higher fishing-related costs and local demand.

  • In Whitby, North Yorkshire, the typical price has climbed from about £30 in 2021 to around £50 in 2026, illustrating regional variance.

  • The National Federation of Fish Friers calls for government intervention to keep the dish affordable, while DEFRA says it is exploring support options for affected businesses.

  • Consumers are being advised to check prices before visiting their local chippy and to consider alternatives if costs are prohibitive, underscoring broader issues of sustainability and international trade effects.

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