Context:

Omar Berrada, Manchester United's chief executive, is committed to achieving the ambitious goal of winning both the men's and women's league titles by 2028 to mark the club's 150th anniversary. Despite recent challenges, including the men's team's poor performance and financial setbacks from a Europa League final loss, Berrada remains optimistic, inspired by Barcelona's rapid success turnaround in the early 2000s. He emphasizes the importance of setting high targets and is confident in coach Ruben Amorim, seeing parallels with Pep Guardiola's early struggles. Berrada acknowledges the challenges ahead, particularly in building a competitive team within a few transfer windows, but believes the club is on the right path. He also stresses the significance of the upgraded training facilities and the commitment to enhancing the women's team, aligning with the club's broader responsibilities in football development.

Dive Deeper:

• Omar Berrada, who has a background with Barcelona and Manchester City, aims to commemorate Manchester United's 150th anniversary in 2028 by winning both the men's and women's league titles, despite the men's team's recent struggles.

• Berrada draws motivation from Barcelona's past, noting how they overcame a significant points deficit to win the Champions League within three years, and believes Manchester United can achieve a similar turnaround.

• The club faces financial challenges following a costly Europa League final defeat and a round of redundancies, yet Berrada remains focused on the long-term goal, underlining the importance of setting high targets within a specific timeframe.

• Key to this plan is the development of a competitive team over the next few transfer windows, and Berrada expresses confidence in coach Ruben Amorim, comparing his situation to Pep Guardiola's initial challenges at Manchester City.

• Manchester United is also investing in their infrastructure, with a significant upgrade to the Carrington training ground, which Berrada believes will benefit both the men's and women's teams and help fulfill the club's responsibility towards football's growth.

• Berrada highlights the club's commitment to making the women's team successful, reflecting a broader obligation to support the development of women's football alongside traditional men's competitions.

• Despite the difficulties faced by Amorim in his first season, Berrada sees potential for growth and success, asserting that while challenges remain, the foundational phase of transformation is complete, and the club is poised to advance towards its goals.