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Nine months after Hurricane Helene: Still mud and mess, but a powerful lesson in small-town resilience

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Original Story by CNN
July 10, 2025
Nine months after Hurricane Helene: Still mud and mess, but a powerful lesson in small-town resilience

Context:

Nine months after Hurricane Helene, communities in Western North Carolina are still grappling with recovery efforts amidst ongoing challenges. Korey Hampton, who runs an outdoor activity company, reflects on the emotional toll of the disaster and the slow return to normalcy as some businesses reopen and reconstruction continues. Despite the progress, many buildings remain closed or damaged, waiting for insurance or government assistance, with debris still scattered along the riverbanks. The hurricane's impact was exacerbated by misinformation spread online, with local residents focusing more on community solidarity than political divides. As they rebuild, the townspeople emphasize resilience and unity, recognizing the importance of their shared culture over political differences in the face of adversity.

Dive Deeper:

  • Korey Hampton describes the psychological impact of Hurricane Helene, emphasizing the difficulty of shifting from rescue operations during the flood to regular tourist activities in the aftermath. Her business, French Broad Adventures, is a vital part of the local economy, drawing tourists for outdoor activities like rafting and ziplining.

  • Nine months post-hurricane, towns like Marshall and Hot Springs still display visible signs of devastation, with many businesses closed and debris from the floods remaining in inaccessible areas. Reconstruction efforts are ongoing, but slow, as residents await insurance payouts and government assistance.

  • The hurricane's devastation was compounded by widespread misinformation on social media, which created confusion and frustration among residents. Despite this, locals prioritize unity and community support over political disputes, focusing on rebuilding and helping each other.

  • Amy Rubin, a local business owner, highlights the community's determination to rebuild despite delays in receiving flood insurance payouts. Her brewery, Big Pillow Brewing, was one of the first businesses to reopen, serving as a symbol of hope and resilience for the community.

  • Mayor Abby Norton and other local leaders express the challenges of navigating bureaucratic hurdles to secure federal and state aid. Norton underscores the need for more efficient processes in disaster relief, advocating for improvements rather than elimination of agencies like FEMA.

  • Josh Copus, a local hotel owner and potter, emphasizes the importance of community spirit in recovery efforts. Despite the overwhelming destruction, he notes that the flood taught residents the value of their shared cultural identity and the strength found in collective action.

  • The ongoing recovery illustrates the resilience of small-town America, where political affiliations take a backseat to communal values and mutual aid. Residents continue to face significant challenges in rebuilding infrastructure but remain committed to restoring their towns.

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