Context:

Kip's Toyland, the oldest toy store in Los Angeles, is struggling to survive due to new tariffs on Chinese imports, which affect nearly 80% of toys sold in the US. With letters from suppliers indicating price hikes and urging bulk orders, owner Don Kipper faces challenges as he cannot afford to stockpile inventory. The store, founded by Kipper's father after World War II, has maintained its focus on classic toys despite the shift in manufacturing to China. Parents like Aeri Schwartz and Chelsea Kwoka express concerns about increasing toy prices, which could lead them to buy fewer toys and explore alternatives like memberships or second-hand options. Kipper remains hopeful that customers will continue purchasing, aiming to buy cost-effective toys, but acknowledges the difficulty posed by the potential price increases due to tariffs.

Dive Deeper:

• Kip's Toyland faces significant challenges due to a 145% tariff on Chinese imports, which is problematic as the majority of toys in the US are made in China. This trade issue is a result of ongoing tensions between the US and China, which have impacted various industries including toys.

• Owner Don Kipper has received warnings from suppliers about rising prices and production halts, which complicates his ability to maintain inventory and meet customer demand, especially during holiday seasons. These issues stem from the larger context of a trade war initiated under President Donald Trump's administration.

• The store, originally opened by World War II veteran Irvin 'Kip' Kipper, has been a staple in Los Angeles for nearly 80 years, offering a unique experience with classic toys that don't require electricity, unlike the digital age options available today.

• Parents who frequent Kip's Toyland, such as Aeri Schwartz and Chelsea Kwoka, are concerned about the impact of increased prices on their ability to purchase toys. They consider alternative spending like memberships to local attractions or purchasing used toys to cope with potential costs.

• Despite the challenges, Don Kipper hopes to continue attracting customers by selecting affordable toys and relying on the store's nostalgic appeal. However, he acknowledges the potential necessity to pay more for toys if tariffs persist, which puts his business in a vulnerable 'hostage situation.'