World, a startup backed by Sam Altman, has introduced a program called World ID, aiming to verify humanity online amidst the rise of AI bots. Users participate by scanning their irises with an Orb, creating a biometric identifier stored privately and rewarded with Worldcoin cryptocurrency. Although quickly growing with over 26 million app sign-ups, the project faces privacy concerns and skepticism due to its controversial biometric data collection and cryptocurrency-based rewards. Initially finding success in developing countries, World has now launched in the US, despite regulatory concerns, and plans to expand with thousands of Orbs. The project raises questions about privacy, potential exploitation, and the feasibility of a global biometric registry, although it may normalize as society becomes accustomed to such technologies.

World ID, created by the startup World, uses iris-scanning Orbs to generate a biometric identifier for users, aiming to differentiate humans from AI bots online as artificial intelligence technology advances.

Participants receive Worldcoin cryptocurrency for engaging with the Orb, which they can use, trade, or send to others, although privacy and regulatory challenges persist, with some countries banning or investigating the project.

World's program, initially launched internationally, gained traction in countries like Kenya and Indonesia, but now has expanded to the US, planning to deploy 7,500 Orbs by year-end and partnering with companies like Razer and Match Group.

Despite initial concerns about privacy and the sinister implications of a biometric registry, the project has rapidly grown, with 26 million app sign-ups and 12 million Orb scans completed.

Critics argue that World, overseen by a private company and involving volatile cryptocurrency, resembles a 'Black Mirror' scenario, though societal norms around privacy might shift, leading to wider acceptance of such technologies.

Skeptics highlight the irony of Sam Altman's involvement in World, as he simultaneously contributes to both the creation of AI bots via OpenAI and the solution to the challenges they present.

World's future success in the US market remains uncertain, as it must overcome American privacy concerns and demonstrate a viable business model beyond its current scope of operations.