Context:

Commerce Secretary Howard Lutnick proposed an innovative approach for the upcoming Census by suggesting the U.S. Postal Service conduct it, leveraging its existing resources and workforce. This strategy aims to avoid the need to hire and train 500,000 new workers, as the Postal Service already has the personnel and infrastructure to reach every household effectively. Lutnick emphasized that the Census would benefit from the familiarity locals have with their postal workers, likely increasing response rates. A test of this method is planned for April 1, involving 500,000 participants. This initiative aims to streamline the Census process while ensuring accurate population data collection.

Dive Deeper:

• Lutnick described the planned Census as a massive undertaking, stating it needs to count approximately 340 million people across the country.

• By utilizing the Post Office, Lutnick highlighted significant cost savings and logistical efficiencies, as the Postal Service already has the necessary vehicles and staff to conduct the Census.

• The Commerce Secretary noted that his department has allocated funds for this initiative, ensuring financial backing for the Post Office's involvement.

• The proposed test on April 1 will involve engaging 500,000 individuals to evaluate the effectiveness of using postal workers for Census data collection.

• Lutnick acknowledged that the public's trust in their local postmen could facilitate more accurate responses compared to traditional Census takers who may be less familiar to residents.

• The initiative is seen as a response to challenges faced in previous Censuses regarding accuracy and efficiency, aiming to enhance participation rates.