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Sheinbaum says Mexico’s World Cup vibe tops Canada, U.S.

CBC News's profile
Original Story by CBC News
June 23, 2026
Sheinbaum says Mexico’s World Cup vibe tops Canada, U.S.

Context:

Mexico’s president Claudia Sheinbaum says the country’s World Cup atmosphere surpasses that of the U.S. and Canada, highlighting the joy and hospitality Mexicans show visitors and featuring a viral mascot duck named Merlin as a symbol of national pride. Sheinbaum avoided directly engaging with a recent comment by Canadian Conservative Leader Pierre Poilievre about Mexico and Vancouver, instead pointing to government progress, including a 46% reduction in intentional homicides over 20 months. The remarks came at a regular news conference and were framed as a reflection of national identity tied to the World Cup fervor. The discussion also touched on how fans and families are engaging with the tournament, both domestically and in international markets. The piece notes ongoing political chatter in Canada around safety and cross-border perceptions as the World Cup unfolds.

Dive Deeper:

  • Sheinbaum asserted that Mexico’s World Cup vibe is unmatched by Canada or the United States, describing a unique mix of happiness, welcome, and national pride during the event. The description was delivered at a routine weekday news conference and accompanied by imagery of a family with a pet duck, Merlin, promoted as a World Cup ambassador.

  • Merlin the duck has become a viral symbol, with Sheinbaum inviting the animal’s family to participate in the briefing to illustrate the festive mood surrounding the World Cup. The president framed Merlin as emblematic of Mexican family life and cultural identity linked to the tournament.

  • The president did not directly address Pierre Poilievre’s remarks about Mexico and Vancouver, instead emphasizing domestic achievements and the government’s efforts to raise safety and mood around the championships. Poilievre’s comments about safety in Canada appear in the broader political discourse surrounding the event.

  • Sheinbaum highlighted a government statistic claiming a 46% drop in intentional homicides over 20 months, using it to illustrate progress and contrast with perceptions of safety in the region. The figure was presented as part of a broader narrative about national improvement and confidence ahead of World Cup milestones.

  • Canadian fans and observers are depicted as being energized ahead of matches, while cross-border political talk continues to surface in relation to the event. Poilievre insisted some women feel unsafe in Canada, reiterating the safety debate as part of his broader messaging.

  • The piece situates the story within a media environment that blends political commentary, sports excitement, and social media signals (including Merlin’s viral status) to capture how the World Cup is shaping national mood and international perceptions.

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