Context:

KKday, an e-commerce travel platform launched in 2014, is focused on enhancing travel experiences by offering a diverse range of activities in over 90 countries. With an emphasis on Taiwan, the company aims to increase tourist visits to the island by leveraging its extensive portfolio of experiences. The headquarters of KKday, located in Taipei, was visited by CNN's Will Ripley, highlighting the company's strategic focus on Taiwan's tourism market. The platform's offerings in Taiwan are seen as a potential catalyst for boosting the country's tourist numbers. KKday's expansion strategy involves tapping into the rich cultural and recreational opportunities available in Taiwan to attract more international visitors.

Dive Deeper:

• KKday was founded in 2014 as an e-commerce travel platform that connects users with a wide variety of experiences across more than 90 countries, offering diverse activities to enhance travel experiences.

• The platform is focusing on Taiwan as a key market, with the aim of boosting tourism by showcasing the island's unique and varied activities available to visitors.

• CNN's Will Ripley visited KKday's headquarters located in Taipei, underscoring the company's commitment to promoting Taiwan as a premier travel destination.

• KKday believes that the diversity of its offerings in Taiwan can significantly contribute to increasing the number of visitors to the island, by providing unique and culturally rich experiences.

• The strategy to focus on Taiwan includes leveraging the country's rich cultural heritage and recreational offerings to attract a larger international audience, positioning Taiwan as a must-visit destination.

• KKday's efforts are part of a broader expansion strategy that seeks to capitalize on the growing demand for personalized and unique travel experiences worldwide.

• By connecting tourists with local experiences, KKday aims to not only boost tourism numbers but also enhance the overall travel experience for visitors to Taiwan.