Context:

Kylie Jenner has recently showcased a makeup-free look on Instagram, embracing a more natural aesthetic as she reflects a shift in her beauty routine over the years. This change aligns with her adoption of the 'clean-girl' aesthetic, which emphasizes glowing, natural skin rather than full-coverage makeup. Her business acumen has led her to capitalize on this trend by launching skincare products like skin tints, Glow Balms, and a viral Lip Butter. While some fans attribute her style transformation to her relationship with Timothée Chalamet, Jenner credits her son Aire Webster for inspiring her change. Post-pregnancy reflections and societal beauty trends have also influenced her evolving beauty philosophy, as revealed in her interview with The New York Times.

Dive Deeper:

• Kylie Jenner has adopted a fresh-faced look, sharing a makeup-free selfie on her private jet, which highlights her shift from heavy makeup to a more natural appearance.

• Her change in beauty routine aligns with the popular 'clean-girl' aesthetic, which focuses on maintaining glowing, healthy skin instead of using full-coverage makeup.

• Jenner's beauty brand has adapted to this trend by offering products that support natural beauty, such as skin tints, Glow Balms, and a Lip Butter that gained popularity on TikTok.

• Her fans have speculated that her relationship with Timothée Chalamet has influenced her new style, but Jenner herself attributes this transformation to life changes after having her son, Aire.

• In a 2024 interview with The New York Times, Jenner discussed how her perception of beauty evolved post-pregnancy, and how she needed to adjust to new beauty trends after regaining her pre-pregnancy body.

• Kylie Jenner is ditching her makeup and embracing a fresh-faced look in her latest selfie. The Kylie Cosmetics founder took to Instagram to share a series of photos with the caption “I <3 my life.” 

• In one of the images, Jenner can be seen snuggled up on her private jet, smiling while wearing no makeup. This isn’t the first time the 27-year-old has chosen to show off her bare skin.

• It seems Jenner has shifted away from wearing as much makeup as her younger self. While speaking with Dazed in February 2025, the influencer revealed how her view of makeup has changed over the years. 

• “I’ve definitely cut down on my makeup routine and have been leaning towards a more natural make-up look, so taking care of my skin is even more important since I’m letting it shine through more. I’ve learned the key is to make sure I’m always hydrating my skin (even lips) – I love using our lip butter for this,” she revealed while promoting her skincare brand. 

• The mother of two is leaning into the “clean-girl” aesthetic — a trend that has taken over social media. This style focuses less on full-overage makeup and more on glowing, natural skin.

• The Business mogul has seemingly capitalized on this movement, launching products that align with the vibe, including various skin tints, Glow Balms and a Lip Butter — which went viral on TikTok. 

• Some fans credit Jenner’s latest relationship for influencing her shift in makeup and style. Since she began dating Timothée Chalamet, followers have noticed changes in the CEO’s appearance. However, Jenner attributes the transformation to another man in her life, her 2-year-old son, Aire Webster. 

• "It takes me a while after I have a baby to feel like myself again," Jenner explained to The New York Times in 2024. "Then you get your body back, and you're like, 'Wait, the trends have changed.'" 
   

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