Context:

Rihanna's Fenty Beauty has partnered with the WNBA champions, the New York Liberty, marking its first official collaboration with a WNBA team. This partnership includes the placement of Fenty Beauty logos on the team's pregame jackets and shooting shirts, and features interactive fan activities at games. Rihanna expressed her excitement about the collaboration, highlighting the opportunity for players to express themselves through makeup and the alignment of Fenty's values with the team's spirit. The partnership also involves incorporating the team mascot, Ellie the Elephant, into Fenty's campaigns and products. The collaboration underscores Fenty Beauty's deep roots in New York and its ongoing mission to promote 'Beauty for All'.

Dive Deeper:

• Fenty Beauty, under the entrepreneurial leadership of Rihanna, has embarked on its first WNBA partnership with the New York Liberty, the reigning champions.

• As part of the collaboration, Fenty Beauty logos will be featured on the team's pregame warm-up jackets and shooting shirts, with additional fan engagement activities planned around the games.

• Rihanna emphasized the role of makeup in self-expression and her anticipation of how the Liberty players will incorporate Fenty Beauty into their game-day routines.

• The partnership will creatively include the team's mascot, Ellie the Elephant, in Fenty's promotional strategies, reinforcing the brand's connection to the team.

• Heather Fisher, CMO of Fenty Beauty, noted the natural fit of the partnership given Fenty's origins in New York and its commitment to showcasing beauty, power, and strength.

• The collaboration reflects Rihanna's mission of 'Beauty for All' and aligns with the values of the New York Liberty, celebrating female empowerment and athletic excellence.

• The New York Liberty will kick off their season against the Las Vegas Aces, with Fenty Beauty playing a significant role in the season's narrative and fan experience.

• Rihanna's Fenty Beauty has a new partnership...with the reigning WNBA champs that is.

• Announced Wednesday, the entrepreneur's Fenty Beauty and Fenty Skin have teamed up with the New York Liberty, making it the brand's first official WNBA partnership. Per a statement from the company, the Fenty Beauty logos will be present on the team's official pregame warm-up jackets and shooting shirts, and there will be fun activations that fans can get participate in during, before and after games.

• Speaking with Allure in an exclusive interview, Rihanna told the publication, "I’ve always said that makeup is there to have fun with, to express yourself with," adding, "It should be reflective of a vibe, of a moment, of a personality—whatever you want it to be. I’m excited to see how these incredible women of the New York Liberty put their game faces on and am proud to have Fenty Beauty and Fenty Skin be a part of their story this season."

• MORE: Sha'Carri Richardson carried *this* $3,500 bag ahead of the Met Gala

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