Context:

Shaquille O'Neal and Allen Iverson have partnered to produce a new docuseries called 'Power Moves' on Netflix, focusing on Reebok's revitalization as a basketball brand. The series, developed in collaboration with Jersey Legends and The Intellectual Property Corporation, offers an insider look at Reebok’s strategic transformation under the guidance of O'Neal, the President of Reebok Basketball, and Iverson, the Vice President. 'Power Moves' captures the dynamic and creative processes behind Reebok's resurgence, featuring various athletes and creators, including Angel Reese. Reebok CEO Todd Krinsky emphasizes the brand's cultural movement driven by leadership and passion, while EP Smeeton highlights the series' focus on the authentic and personal journey of O'Neal and Iverson. This docuseries is a celebration of the brand's impactful comeback and its renewed cultural relevance in the basketball community.

Dive Deeper:

• Shaquille O'Neal and Allen Iverson are leading a new Netflix docuseries titled 'Power Moves,' which highlights Reebok's comeback in the basketball arena. The series is a collaboration between Reebok, Jersey Legends, and The Intellectual Property Corporation.

• 'Power Moves' offers an exclusive look at the strategic decisions and efforts behind Reebok's resurgence as a prominent basketball brand. The series is set to give viewers insight into the brand's evolution from its Boston headquarters to critical court-side decisions.

• Reebok’s leadership shift is central to the docuseries, with Shaquille O'Neal serving as President of Reebok Basketball and Allen Iverson as Vice President. Their leadership is portrayed as pivotal in the brand's transformation.

• Reebok CEO Todd Krinsky describes the company's current phase as not just a comeback but a cultural movement, emphasizing the importance of purpose and passion in driving significant change. This movement is highlighted as a key theme in the docuseries.

• The series features contributions from various Reebok athletes and creators, including Angel Reese, providing a comprehensive view of the brand's impact and its community.

• EP Smeeton, President of Authentic Studios, notes that 'Power Moves' reveals the heartfelt and chaotic creative processes behind Reebok's revitalization, focusing on the personal approaches of O'Neal and Iverson.

• Jael Rucker, the Associate Commerce Editor at PureWow, has a background in analytics and trend analysis, contributing to her understanding of the docuseries' cultural and commercial significance.

• Shaquille O'Neal and Allen Iverson are teaming up for a new Reebok docuseries on Netflix, and it's one hoops and sneakerheads will definitely enjoy.

• Reebok, in partnership with Jersey Legends and The Intellectual Property Corporation, has just dropped the trailer for "Power Moves," a six-episode Netflix docuseries that takes audiences behind the scenes of Reebok’s high-impact return to basketball under the leadership of Shaquille O’Neal (President of Reebok Basketball) and Allen Iverson (Vice President).

• The documentary will give an all-access look at the strategy, hustle, and heart driving one of the most exciting brand transformations in recent history. From the Boston headquarters to court-side decisions, "Power Moves" captures the real-time evolution of Reebok as it reclaims its place in the culture.

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• "Power Moves" will also feature a number of Reebok athletes and creators, including Angel Reese. Reebok CEO, Todd Krinsky, told Deadline, "There’s a powerful shift happening at Reebok right now, and "Power Moves" lets the world experience it with us. This isn’t just a comeback, it’s a cultural movement, fueled by purpose, passion, and the kind of leadership that inspires real change."

• EP Smeeton, President of Authentic Studios, added, "This series pulls back the curtain and shows the heart, the chaos, and the creativity behind this comeback. It’s not just about basketball or business, it’s about Shaquille and Allen doing it their way."

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