Context:

USA Bobsled and Skeleton has secured a multi-year endorsement agreement with American Honda, extending through the 2030 Olympics, which will provide the federation with financial and technical support. This partnership designates Honda as the official premier technology partner, granting USABS access to its wind tunnel in Ohio for crucial aerodynamic research and sled positioning. The collaboration will evolve into sled design, with Honda contributing its engineering expertise to improve safety and performance. Acura logos will feature on USABS sleds, underscoring the significance of this deal, one of the most substantial in the federation's history. With the next Olympics approaching, the U.S. team, including notable athletes like Kaysha Love and Kaillie Humphries Armbruster, is poised for success, bolstered by this timely partnership.

Dive Deeper:

• The endorsement deal between USA Bobsled and Skeleton (USABS) and American Honda extends through the 2030 Olympics, providing essential financial and technical support for the federation. This arrangement is particularly significant as it comes ahead of the Milan-Cortina Olympics, offering USABS critical resources to enhance their competitive edge.

• Honda is now the official premier technology partner for USABS, granting them access to its wind tunnel in Ohio. This facility will be instrumental for research and development, focusing on optimizing sled positioning and other aerodynamic factors crucial for success in high-speed sports.

• The partnership is set to evolve into sled design, with Honda's engineering team providing aerodynamic expertise and insights. Their contributions will focus on enhancing both the safety of athletes and the performance aspects of sled design, initially targeting the construction of four-man sleds.

• The deal marks a significant financial milestone for USABS, described as one of the most substantial cash partnerships in the federation's history. This strategic collaboration underscores the importance of technical partnerships in advancing competitive sports performance.

• Acura logos will be prominently displayed on USABS sleds throughout competitions leading up to the 2030 Games, highlighting the brand's involvement and commitment to the sports. This branding effort aligns with Honda's engineering expertise and racing background, which they intend to leverage for USABS programs.

• The timing of this announcement is crucial, with the next Olympics only seven months away. The U.S. bobsled and skeleton teams have strong medal prospects, with athletes such as Kaysha Love, Kaillie Humphries Armbruster, and the duo of Austin Florian and Mystique Ro, who recently secured a gold medal at the world championships.

• This partnership comes at a pivotal moment for USABS, as they aim to capitalize on their current momentum and the heightened support from Honda to achieve success in upcoming international competitions.